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More Evaluation Q1-Q4

Q1 -In what ways does your media product use, develop or challenge the forms and conventions of real media texts?


Our media product uses the forms and conventions of a real media text as we stuck to using elements of a real music video when filming our own. 

Andrew Goodwins features of a music video:

• A relationship between the lyrics and the visuals
• A relationship between the music and the visuals
• Particular genres may have own video style e.g. rock would be a live stage performance
• Lots of close ups of the artist
• reference to voyeurism - particularly to females.
• Intertextual references

Our music video uses 4 out of a potential 6.

When deciding what type of music video to produce we firstly picked an artist and thought about if we wanted to use conventional themes for his music or challenge them. We decided to use Jack Johnson as our artist and we chose to stick to his forms. Jack Johnson is typically portrayed as a laid back kind of person and who's music is about having a good time and enjoying life. Therefore we decided to have our music video as Jack Johnson playing a busker, singing on the street for a bit of spare change while following round two friends as they enjoy themselves, thus developing already set forms and conventions. 

We used close-ups of the artist, an instrument being played in time with the music, we made a link between the lyrics and the visuals the best we could, our genre was typically the artist's own which we developed and stuck to and we made a link between the music and the visuals.

Q2- How effective is the combination of your main product and ancillary texts?


For our ancillary text we used the same features of our music video, we used pictures taken with the same clothing as the music video, we used a close up of the artist in the music video as our digi-pack poster, this creating a link between the two so that people wanting to buy the record will notice it straight away from what they have seen in the music video.

End of project review

Ideas for presentation of the evaluation

We have been told that, most students answer the questions on their blog. As with AS, the exam board will require us to use visual examples whenever possible and balance the amount of visuals and text. Increasingly however, the exam board are looking for creativity-creative ways that students can present the evaluation questions.

Other ideas could be:

A voiceover over of our final cut of the video that discusses the use of forms and conventions
A post-it animation that describes our use of technology
A 'vox pop' video giving examples of audience feedback in which we recieved
An audio interview with the target audience about their response to our work
Screen grabs of the online community's reaction to our work e.g. Youtube/Facebook comments
Use of free online software e.g. Prezi or Wix adding creativity!!!

Evaluation for Q4

Q4-How did you use new media technologies in the construction and research, planning and evaluation stages? 

We used a wide range of technological equipments and applications for our media products in the construction and production covering these elements;

§ Final Cut Pro – To edit all our footage for our music videos i.e cuts and transitions
§ Soundtrack Pro – To upload and incorporate our soundtrack of ‘Rodeo Clowns’ MP3 version
§ Photoshop – To edit our posters and album covers with fonts, logos and images
§ HD camcorders – For high quality recording and footage of our music videos, as well as our images for our digi-paks
§ Tri-pod – For steady camera movements and various angle shots including; high, low, close-ups, pans, zooms, track and establishing shots
§ Mac PC – to process all our work onto

This question like Q2 and Q3 will also be answered in a webcam blog form, where one member of our group will talk through and discuss the points mentioned above in a more critical aspect.

PLEASE SEE COMMENT BELOW

Evaluation for Q3

Q3-What have you learned from your audience feedback?

In response to this question, we must refer to our feedback from our rough cuts and peer reviews and user comments we received during the process of our construction and the final production stages of our media products which included;

The critical comments -

"No storyline"

"Visuals do not match the speed of the sound track"

"Various transitions may need to be used to eliminate boredom effect"

To the positive comments after the recovery and the intake from the criticisms - 

"Excellent sense of story; page peel etc"

"Various shots used, continuity, angles"

"Great actors, realism and relate-able"

PLEASE SEE COMMENT BELOW

Evaluation for Q2

Q2- How effective is the combination of your main product and ancillary texts?

For this questionwe will be answering this question in relation to our media products and how we achieved to keep the link between them in a form of a documentary such as a self web cam blog with added examples to explain our point. The brief points in which we will cover are;

The key elements of his covers that are linked to our original artist + our actor include elements of;

Nature - The large tree at the centre of this album cover represents this very straight forwardly and so in order for our Media Products to be successful, we included the symbolical features including the theme of nature and its surroundings which represents our original artist (Jack Johnson).

Guitar - Like most artists they know how to play a particular instrument, whereas Jack Johnson is concerned he plays the guitar as seen in the blackout image held by the man, and so we also included an image of our 
actor with guitar in our digi-pack on one of the inlay panel.


(Aesthetics) - The colours used in this existing album are; pastel yellow and black, these colours represent his image very boldly, but we tried to achieve a similar effect by adding warmth within the images editied and manipulated using Photoshop. The blackout image of the artist, guitar and nature was a consideration to be included as we use these components as the base, working our way around it, altering and adding specific conventions in order to promote him to our intended target audience.

We kept a consistant theme within our Music video and the ancillary texts, by keeping the same, text, font, style, colour theme and images (taken through our music video) to create a realtionship bewteen the media 
products so that it keeps the audience familar with the artist.

Used Conversions                       Developed conventions by making it:

MAGAZINE ADVERT

 

One limitation is that , we did not exactly challenge the conversions for our magazine cover although one might argue that , that is difficult to accomplish unless the type of music is extreme or an eccentric artist that is arguably  allowed by social norms to push moral boundaries e.g Lady Gaga.

PLEASE SEE COMMENT BELOW