More Evaluation Q1-Q4

Q1 -In what ways does your media product use, develop or challenge the forms and conventions of real media texts?


Our media product uses the forms and conventions of a real media text as we stuck to using elements of a real music video when filming our own. 

Andrew Goodwins features of a music video:

• A relationship between the lyrics and the visuals
• A relationship between the music and the visuals
• Particular genres may have own video style e.g. rock would be a live stage performance
• Lots of close ups of the artist
• reference to voyeurism - particularly to females.
• Intertextual references

Our music video uses 4 out of a potential 6.

When deciding what type of music video to produce we firstly picked an artist and thought about if we wanted to use conventional themes for his music or challenge them. We decided to use Jack Johnson as our artist and we chose to stick to his forms. Jack Johnson is typically portrayed as a laid back kind of person and who's music is about having a good time and enjoying life. Therefore we decided to have our music video as Jack Johnson playing a busker, singing on the street for a bit of spare change while following round two friends as they enjoy themselves, thus developing already set forms and conventions. 

We used close-ups of the artist, an instrument being played in time with the music, we made a link between the lyrics and the visuals the best we could, our genre was typically the artist's own which we developed and stuck to and we made a link between the music and the visuals.

Q2- How effective is the combination of your main product and ancillary texts?


For our ancillary text we used the same features of our music video, we used pictures taken with the same clothing as the music video, we used a close up of the artist in the music video as our digi-pack poster, this creating a link between the two so that people wanting to buy the record will notice it straight away from what they have seen in the music video.