Q1-In what ways does your media product use, develop or challenge the forms and conventions of real media texts?
Theory and concepts related to the form and conventions of music video;
· Stephen Hill article from the Media Magazine-‘How Video didn’t kill the Radio star’
· Andrew Goodwin’s features of the music video from ‘Dancing in the Distraction Factory’
· Post-modernism-the idea that everything is borrowed
· Intertextuality
· Genre-does this concept apply to music video anyway?!
· Pastiche
· Parody
· Industry conventions-any rules for a first video? Video as marketing device.
· Impact of the DIY aesthetic and ‘YouTube culture’ on the form
· Relevant print terms for the ancillary texts
For this question our group will be preparing to answer this question together, we are also planning to go to the scenes in which we went to capture the footage of our music video such as the pier, sat in front of the sea
and sun discussing how our media product mainly used the conventions and forms of real media text, typical conventions used are;
§ Lip-synching
§ Urban/modern locations
§ Use of props i.e. instruments – Guitar
§ Artist or actors present
§ Routines and rehearsed acts/dance
Janice Mutema :
This is where the lyrics establish a general feeling and a sense of subject rather than a meaning. The tempo of the music often drives the editing. The Genre might be reflected in types of mis-en-scene, themes, performance,camera and editing styles. Camerawork, has a major impact on meaning, the movement, angle and shot distance all play a part in the representation of the artist/band (for example the use of close-ups will show inferiority and importance). Editing the most common form is fast-cut montage, rendering many images impossible to grasp on first viewing, so ensuring multiple viewing. Often enhancing the editing are digital effects, which play with the original images to offer a different type of pleasure to the audience. Intertextuality, not all viewers will recognise a reference which would not detract them from their pleasure in the text itself,but if he viewer was to realise the reference it should increase the audience's engagement regarding the product. Lastly exhibitionism, this is where the powerful independent female artists portray a image where the woman is being sexually provocative and apparently in control of, and inviting a sexual gaze.
Slide By Janice Mutema
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We have analysed various music videos and believe the that the key feature of a popular music video is that moving images are edited in time to the music, this typical convention we believed to be a key component to our music video.
ReplyDeleteAlso carefully choreographed performances including dancing, synchronised to a studio recording of an individual track; close-up shots, taken from various angles, including high and low all edited in time with the music, and this is what we strived to thoroughly achieve in our group.
Typical conventions used are;
Lip-synching
Urban/modern locations
Use of props i.e. instruments – Guitar
Artist or actors present
Routines and rehearsed acts/dance
The visuals were the most important aspect as this is what the audience would see first, and so we structured it exactly with the arrangement of the sound track in order to establish a relationship between both components also known as the grammar. However it is non parody, as it does not borrow nor rework other existing media texts with knowing irony and self-conscious wit.
Does not fit into any genre, but can you define genres in music videos?
Though it can be said that our music video is an abstract routine or storyline, of a series of events between two characters. Our media products mostly use the forms and conventions of real media texts, as it does not challenge nor develop the real media conventions.
Post modern; the idea that everything is borrowed unknowingly, these become the permanent and compulsory conventions and defined features of a music video, though does not include inter-texuality such as parody, but certainly consists of pastiche elements in which we used for inspiration and guidance.
- Fhahima Hussain