For this questionwe will be answering this question in relation to our media products and how we achieved to keep the link between them in a form of a documentary such as a self web cam blog with added examples to explain our point. The brief points in which we will cover are;
The key elements of his covers that are linked to our original artist + our actor include elements of;
Nature - The large tree at the centre of this album cover represents this very straight forwardly and so in order for our Media Products to be successful, we included the symbolical features including the theme of nature and its surroundings which represents our original artist (Jack Johnson).
Guitar - Like most artists they know how to play a particular instrument, whereas Jack Johnson is concerned he plays the guitar as seen in the blackout image held by the man, and so we also included an image of our
actor with guitar in our digi-pack on one of the inlay panel.
(Aesthetics) - The colours used in this existing album are; pastel yellow and black, these colours represent his image very boldly, but we tried to achieve a similar effect by adding warmth within the images editied and manipulated using Photoshop. The blackout image of the artist, guitar and nature was a consideration to be included as we use these components as the base, working our way around it, altering and adding specific conventions in order to promote him to our intended target audience.
We kept a consistant theme within our Music video and the ancillary texts, by keeping the same, text, font, style, colour theme and images (taken through our music video) to create a realtionship bewteen the media
products so that it keeps the audience familar with the artist.
PLEASE SEE COMMENT BELOW
actor with guitar in our digi-pack on one of the inlay panel.
(Aesthetics) - The colours used in this existing album are; pastel yellow and black, these colours represent his image very boldly, but we tried to achieve a similar effect by adding warmth within the images editied and manipulated using Photoshop. The blackout image of the artist, guitar and nature was a consideration to be included as we use these components as the base, working our way around it, altering and adding specific conventions in order to promote him to our intended target audience.
We kept a consistant theme within our Music video and the ancillary texts, by keeping the same, text, font, style, colour theme and images (taken through our music video) to create a realtionship bewteen the media
products so that it keeps the audience familar with the artist.
Used Conversions Developed conventions by making it:
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| MAGAZINE ADVERT |
One limitation is that , we did not exactly challenge the conversions for our magazine cover although one might argue that , that is difficult to accomplish unless the type of music is extreme or an eccentric artist that is arguably allowed by social norms to push moral boundaries e.g Lady Gaga.
PLEASE SEE COMMENT BELOW
All our initial ideas and concepts were categorised into the images we produced.
ReplyDeleteWe have decided to go along with the basic concept of nature and the idea of two very close friends who are tourists in an tourists beach location, they meet each other and go out to various locations throughout the day, enjoying life and having a true good time.
This is a very simple and straightforward concept to achieve, as we did not what to create a very complicated and technical concept. We also included and instrument which went along with the instruments played at the start and throughout the track, including the guitar as from our research jack Johnson (our artist) used this element as a form of his identity and so included the guitar in order to represent our artist and not break the trend.
We included these components and it is compulsory that we do, otherwise we may not promote or represent him or his song to our target audience as successfully as we intend to. Using these conventions as the base layer of our digi-pack and poster, we must work our way around these elements, both enhancing and adding more to the digi-pack in order to reach a wider and larger number of our intended audiences.
As you can clearly see, the exact same theme and identity of Jack Johnson is carried all the way through all types of the media, from Album Cover to the Posters. It also includes the key conventions and elements discussed on the previous posts on this blog such as; nature, guitar and so on. And so before we even start thinking about how we are going to produce and create our Media Products, we must carefully analyse and use these key elements and apply them to our final products such as the colour theme etc.
As researched we have found out that Jack Johnson previous themes and conventions used to represent him including the three main parts; NATURE, MUSICAL INSTRUMENT, and Jack Johnson himself. Therefore we must include his core identity within our media products and work within them, enhancing our themes of NATURE, FRIENDHIP and FUN into the INDIE and ACOUSTIC soundtrack. We also be included the theme of festivals and events for instance the Carnival Festival 2010 in Weston-super-mare.
So the colour theme we have thought of, looking at Jack Johnson's previous musical products included, a huge nature theme as in the colour theme being the colours of nature and earth, these include; Brown, Peach, Orange, Yellow.
These are very earthy and pastel colours and so shall be using these colours as the base of our Media Products and have started doing this for instance our blog is within the theme of nature also including the autumn colour and leaves. The images we shall be include within our media product (Album Cover and Poster) will include images of instrument, most likely a guitar, along with a symbol of an image representing nature, for instance a leaf, tree and the ocean etc.
Most importantly we considered whether we should include a picture of Jack Johnson himself as a full portrait or keep him under the dark. But our main purpose is to promote and represent him so it is best to reveal him within our media products, so that our target audience is aware of his identity. But how we had managed to achieve this is by using our actor to represent jack Johnson such as; the haircut, style and instrument (guitar) either blacking out our actor similar to those of jack Johnson’s original posters and albums.
The are many other conventions which were included within our media product, for instance company logo, text, layout of these amongst and within the products we tried a few fonts including the flowy angelic font known as the French Script MT and Monotype Corsiva which we thought would go along with the theme of nature very fluently.
- Fhahima Hussain