Theme - Aesthetics

Throughout our blog, we have mentioned the basic conventions of our idea, which were LOVE and ROMANCE, the themes we then added onto LOVE and ROMANCE were discovered when we had found Jack Johnson our Artist for our Music Video and will be promoting his song ' Rodeo Clowns' via, the Music Video itself, Album Cover and Poster. As researched we have found out that Jack Johnson previous themes and conventions used to represent him including the three main parts; NATURE, MUSICAL INSTRUMENT, and Jack Johnson himself. Therefore we must include his core identity within our media products and work within them, enhancing our themes of LOVE and ROMANCE into the INDIE and ACOUSTIC.

We shall also be including the theme of festivals and events for instance the Carnival Festival 2010 in Weston-super-mare, the arcades, clubs and so on, these will be more specifically aimed towards our target audience and will draw in many audiences as well as keep them entertained and engaged throughout.

So the colour theme we have thought of, looking at Jack Johnson's previous musical products included, a huge nature theme as in the colour theme being the colours of nature and earth, these include; Brown, Peach, Orange, Yellow. These are very earthy and pastel colours and so shall be using these colours as the base of our Media Products and have started doing this for instance our blog is within the theme of nature also including the Autumn colour and leaves. The images we shall be include within our media product (Album Cover and Poster) will include images of instrument, most likely a guitar, along with a symbol of an image representing nature, for instance a leaf, tree and the ocean etc.

Most importantly will we have to consider whether we should include an picture of Jack Johnson himself as a full portrait or keep him under the dark. But our main purpose is to promote and represent him so it is best to reveal him within our media products, so that our target audience is aware of his identity.

The are many other conventions which must be included within our media product, for instance company logo, text, layout of these amongst and within the products which are listed a few samples below, we tried a few fonts including the flowy angelic font known as the French Script MT and Monotype Corsiva which we thought would go along with the theme of nature.

Monotype Corsiva - Monotype Corsiva

French Script MT - French Script MT