This here is another Album Cover called 'On and On' by Jack Johnson, the conventions used as you can see are very similar to his other album we looked at, such as; the blackout image of the artist himself, holding or this time playing the guitar at a nature scenery, by the ocean with the nature of plants in the shot. This immediately tells us that we must include these components and it is compulsory that we do, otherwise we may not promote or represent him or his song to our target audience as successfully as we intend to. Using these conventions as the base layer of our digi-pack and poster, we must work our way around these elements, either enhancing and adding more to outstand the digi-pack in order to reach a wider and larger number of our intended audiences.
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