Target Audience:

As yet we have not really specifically decided on a target audience for our Media product, however we have thought about many ideas in which relate to an audience for instance; the theme of our Music video shall be based on Romance.This theme will tell a narrative story about couples who are in love and the little things they end up doing for love through the camera and video shots, in which all combined effectively will produce a successful end product, being the Music Video itself.


From looking at our research into existing Music Videos which are currently most popular, most watched and the most track listened to worldwide, the song in which we found out to be most famous are the intense love songs such as; 'Just The Way You Are' By Bruno Mars and 'Love The Way You Lie' By Rhianna. 


These instantly show and tell us that most audience including the young, teenage and adults listen to these types of soft, mellow and romantic songs, supported by an immense and strong Music Video, telling a story to its audience keeping them entertained as that is its main purpose. As an 'record company' our main role is to achieve a successful end product in which appeals to the correct target audience, entertain them and fulfil their emotional needs through Music + Imagery, combined in creating a Music Video that can be screened by many viewers, accessed everywhere.


So we have decided to aim at a large audience group, aged 15-20years of age for both men and women nationwide. This will attract more audience whom are in love and therefore can easily relate to the song as well as the Music Video itself, as this is what most Music and Videos aim to achieve when combined.

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