Research:

Before starting any project, researching existing products is crucial. Therefore we as a group have constantly been watching various music videos, from the classics, the latests and to the most viewed and famous ones ever existed. We then considered what it was about these music videos that entertained the audiences, such as the conventions used most were typical others were unique and original.


We also discussed many ideas from which we had come up with, within the group itself such as the storyline, setting, the actors and camera/video shots. There were also inspirational ideas which came along as we watched certain videos for instance the storyline about romance and relationships from Rhianna and Eminems - 'Love the way you lie' video, and the creativity from Beyonce's and Lady Gaga 'Telephone' video, which was a bit too extreme, but the sort of unique idea is what we are looking for.


Rhianna Ft Eminem - 'Love the way it hurts'


Lady GaGa Ft Beyonce - 'Telephone'